There's really three types of whitening that I like to discuss. One is the more common that we know of as over the counter. You would, say, go to the pharmacy or so. Really, most stores have them. I don't advocate those type of products. We have seen some results with Crest Whitening Strips, so I don't say no to it. It might be a good start. The next level, if you will, would be where things are done at the dental office. We have our patients come in and we take simple little jello-like impressions. With those impressions, we make models. We actually make a vacuum-formed custom tray for our patients that you would actually place gel on the inside of the tray, and for a half hour each day you would wear that for about two weeks. Then the results are actually very, very good. We call that the at home whitening procedure.
The next level, if you will, would be our in office whitening, where we basically are spending an hour and a half isolating the tooth, getting the gel on the teeth, and going through a little bit of light series on the teeth. We do that, and that might be also known as power whitening. In those cases there too, we offer our patients the take home trays, because a lot of times they want to do touch ups in six months or a year. Depending on how much you re-insult the teeth; that is coffee, colas, teas, things like that that stains might get back into the tooth a little bit, you certainly might want to occasionally just do a two day touch up. When you whiten for the first time, you're really removing a lot of the stain that had been for over a lifetime. Then when you come back around to do a little touch up, you're really just correcting for the most recent stains that have accumulated.
I really feel that the in office technique, as well as the take home has given us similar results. I'm not seeing that as much with the Crest Whitening Strips or any other products. I have to say that I had one individual come in who had bought something off of QVC or so, and they came to me with very, very sensitive teeth that then we had to try to desensitize those, because the ingredients and products are not the same between companies. We only work with American Dental Association approved products.
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